Currently, there are over 929.37 million mobile phone subscribers in India. According to a survey conducted by Nielsen Informate Mobile Insights, there are 27 million Smartphone users in Urban India. At present, SMS is a popular medium for delivering Value Added Services (VAS) in India. It is estimated that around 20% of urban Indians have used an SMS VAS service. SMS is an effective marketing tool in India, showing conversion rates higher than other conventional mediums.
As mobile phones are gaining recognition among people, small and large-scale companies have started to rely on mobile marketing to promote their products and services. Different types of mobile marketing strategies such as Multimedia Message Service (MMS), Short Message Service (SMS), Pay Per Call mobile, Voice Marketing, Mobile Banner Ads, and Mobile applications are used in India for marketing purposes.
However, SMS marketing is gaining recognition among marketers as it is a fast, reliable, and effective mode of communication. Moreover, Short Message Service (SMS) has become a popular mode of communication among people. It is estimated that an average Indian spends around 29 SMS per month. Since it is cheap than other usual marketing modes, SMS marketing is used often by small-scale companies to market their products.
As SMS technology is booming in India, bulk SMS software is emerging in India to satisfy the unique marketing requirements of companies. Earlier, Indian marketers had to rely on SMS service providers to send multiple messages but now using bulk SMS software they are able to gain complete control over their marketing campaign. As SMS software has customizing options, users are able to customize the delivery time of messages according to their needs.
Another important reason for its growing popularity in India is that SMS marketing campaigns are easy to manage. SMS software has easy to use interface which lets even an inexperienced marketer to make use of it effectively. As it has a faster turnaround time, companies are able to determine the progress of their marketing campaign within a few weeks and are able to upgrade their campaign in time.
Nowadays, the bulk SMS technique is often practiced in metropolitan cities like Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, and states like Punjab and Gujarat. Besides, it is also gaining recognition in other small towns and cities. Today, different types of bulk SMS software are being laid out in India for the enhancement of communication in India. SMS marketing has acquired tremendous growth in India and still has a lot of untapped potentials.