what is Engagement

Engagement is an important part of the social marketing process. It’s the way for brands to engage with their audience by listening and responding to what people want. Engagement can be done through a variety of strategies, including contests, sweepstakes, reviews, website chat tools and more. The key is to provide a means for followers and fans to interact with your brand on social media platforms like Facebook, Twitter, Instagram and Pinterest. One way is with contests where entrants are encouraged to enter by uploading photos or videos in response to prompts from you or other participants.


Another popular engagement strategy includes giving away prizes such as free products or gift cards in exchange for entries on social media sites. Incentivized sharing takes this one step further and gives entrants another chance to share the contest with friends and family members if they don’t win. For example, entrant might get two entries if they share it with just one friend via Facebook or one entry if they share it on both Twitter and Facebook.


Another popular strategy is inviting users to review a product using hashtags that promote its features or benefits, then asking them to post these reviews across all forms of social media. These posts will then link back to the company website, promoting engagement without relying on direct messages between company representatives and individual consumers. One of the most common ways to foster engagement is by requesting feedback about specific items or services provided. Encouraging customers to leave reviews about particular events, campaigns or pieces of content provides opportunities for people who weren’t able to attend said event or didn’t see campaign message at first glance.


Feedback allows marketers to see what elements resonate most strongly with audiences before going into production with new content. Customer service conversations help prevent negative feedback before it begins and make satisfied customers even happier because companies were attentive enough to ask about their experience first hand. It also provides invaluable insight into how many customers were satisfied and unhappy which helps marketers plan future interactions accordingly. There are plenty more ways we can generate interaction on social media, but these three are some good starting points