Every parent, educator, and manager knows that “Nintendo kids” (those born after 1970 and raised with video and computer games, Walkmans, the Internet, etc.) are different. Unfortunately, the Gen X discussion has largely focused on young people’s perceived short attention spans and attention deficit disorders, ignoring or underestimating perhaps the most crucial factor: that this generation under 30 thinks and sees the world very differently than their parents did. Ex:
This generation grew up with video games (“twitch speed”), MTV (over 100 frames per minute) and the lightning fast speed of action films. Their developing minds learned to adapt to and benefit from speed.
However, when they join our company, we usually start by sending them into company classrooms, putting bad speakers on presentations, and leaving them sitting in front of an endless stream of company videos. We quickly give them effective tranquilizers. then we wonder why they are bored. I’m not saying that Sega and Sony have created new intellectual abilities in the under-30s, but rather that technology has emphasized and strengthened certain cognitive aspects and pushed back
others. Most of these changes in cognitive style are positive
No matter how one feels, however, it is important that managers (as well as educators and parents) recognize that these changes exist so that we can engage effectively with the younger generation. of important and difficult challenges. We are already seeing the development of new business structures, ideas and products that address the cognitive shifts and preferences of employees under the age of 30. It’s likely that the full impact of these changes won’t be felt until the younger generation comes fully into power, much like the coming-of-age movies of George Lucas and Steven Spielberg were influenced. The
Time is not far off. Twitch Speed vs. Conventional speed The under-30 generation has much more experience with faster information processing than their predecessors and is therefore better at it. – “Normal” speeds (as airplane pilots, racers and speedometer guru Evelyn Wood can attest to).
The difference is that this ability has now been passed on to an entire generation at a young age. One problem this generation faces is that after MTV and video games, they essentially hit a brick wall and never know how to fly a plane. Very little moves so quickly in real life. This generation’s “need for speed” manifests itself in the workplace in a number of ways, including demands for a faster pace of development, less “class time” and shorter lead times. To be successful. A major challenge for today’s
managers is to re-evaluate and accelerate their adoption over time while keeping other important goals such as quality and customer relationships in mind.
They also need to create experiences that keep up and take advantage of the ease of “speed twitch” while adding relevant and useful content. Several possible approaches include speeding things up through technology.