SMS marketing is one of the modern marketing strategies to reach out to a larger prospective customer base and advertise. At present, several million text messages are sent and received every single day with more than 95% of the received messages being read in the first four minutes of its reception. Also, SMS has a response rate of 28% far better than click-through ads (0.11%) and direct mails (2.6%). With its higher response rate and faster turnaround time, SMS marketing is proving its worth in today’s marketing arena.
The vast number of mobile users makes it almost impossible to send promotional ads to each individual. That’s where bulk SMS comes in handy. It is the latest mobile marketing strategy that lets entrepreneurs send large quantities of SMS to thousands of customers using the software.
This software is not just effective but affordable too. That’s why marketing professionals are using it often than other modes of advertising. Sending frequent updates in the form of special offers, discounts, and freebies to customers is an effective strategy that builds a stronger customer relationship. However, just sending an SMS would not do any good unless it is rightly phrased and sent at the most opportune moment. Bulk SMS software also enables the user to customize the delivery of the messages so that it does not cause any inconvenience to the customer.
Entrepreneurs should not send messages frequently to avoid irritating the customers. Moreover, the prospective customers should not be compelled in any manner to give their mobile numbers away. They may feel duped projecting a negative image of the company. Usage of a simple shortcode makes your company easily identifiable for the customers. Tell the customers what they tend to get directly in the message which must be relevant to the product offered. Always addressing the customer personally in a short message may not be possible but doing so has its advantages.
Reaching a greater number of people in a fast and cost-effective way is the goal of all marketing companies and the bulk SMS being one of the dominant modern marketing strategies provides just that. Sending multiple SMS assures a loyal customer base as they provide the latest and upcoming offers from companies on a routine basis.
SMS marketing is still growing in the marketing arena and is yet to realize its full potential. With the advent of the latest marketing strategies, mobile marketing through short messages and codes is likely to get better at e-mail marketing. In today’s world, where almost everyone has got a mobile, companies going for SMS marketing can definitely boost their business productivity.