The Definitive Social Media Post Guide For Real Estate

100 Social Media Post Ideas That Are Crushing It
Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post… today!

But if this your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

  1. What do you do – sell real estate, property manager, leasing consultant. This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).
  2. Offer a free report or guide Produce a suburb price report and offer it free in exchange for an email address.
  3. Introduce a new product or resource Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.
  4. Build your newsletter subscriptions. Grow your email database at every opportunity you can.
  5. Promote your team Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.
  6. The one day sale for your social media platform followers Let your Facebook followers know you are giving 50% off your marketing packages today.
  7. Highlight your business strengths Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.
  8. Celebrate a milestone Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?
  9. Promote you team winning an award Get a team shot and highlight your staff.
  10. Rejig and re-use old content With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.
  11. Let your customers do the talking Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.
  12. Have a giveaway Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?
  13. Promote an event Got an auction coming up, let the world know about it. What about an investment seminar?
  14. Get an insight into your most popular posts Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

  1. Who’s your favourite fan Give them a shout out. Promote their business.
  2. Interview a local business Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.
  3. Interview an industry expert Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.
  4. Do you support a charity? Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.
  5. Express your gratitude Talk about how blessed you feel by being part of your community.
  6. Spotlight an industry influencer Grab a media heavyweight like Mark Bouris and ask him for an interview.
  7. Say thanks It’s a word not used often enough. Tell people you are thankful for their support.
  8. Mention a competitor (if you are game) This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.

Inspirational

  1. Post an inspirational post These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.
  2. Tell your story Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.
  3. Talk about another inspiring person It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.
  4. Post a motivational quote Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.
  5. Beating the odds Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.
  6. Your daily routine Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.
  7. Have you mastered the ‘work-life’ balance thing Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.
  8. Who’s a joy to be around? Share their story. We need more joy in our world

Timely Posts

  1. National holidays Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.
  2. Industry news Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.
  3. Weather influences What if your area or neighbouring area is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.
  4. Sporting event Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.
  5. Special events International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

Real Estate Hashtags

  1. #realty
  2. #brokerage
  3. #realestate
  4. #listing
  5. #greatvalue
  6. #Realtors
  7. #NAR
  8. #luxuryrealestate
  9. #mansion
  10. #HUDhome
  11. #foreclosure
  12. #househunting
  13. #makememove
  14. #luxuryliving
  15. #homegoals
  16. #housegoals
  17. #investmentproperty
  18. #emptynest
  19. #broker
  20. #realestateagent
  21. #locationlocationlocation
  22. #FSBO
  23. #ICNY
  24. Listing hashtags
  25. #openhouse
  26. #offmarketlisting
  27. #pocketlisting
  28. #newlisting
  29. #homeforsale
  30. #renovated
  31. #marblecounters
  32. #eatinkitchen
  33. #motherinlawsuite
  34. #petfriendly
  35. #dogsokay
  36. #catsokay
  37. #condo
  38. #coop
  39. #twofamily
  40. #midcenturymodern
  41. #colonial
  42. #Victorian
  43. #bungalow
  44. #shotgunshack
  45. #starterhome
  46. #cashcow
  47. #caprate
  48. #dreamhome
  49. #fixandflip
  50. #turnkeyinvestment
  51. #curbappeal
  52. #justsold
  53. #selling
  54. #townhouse
  55. #brownstone
  56. #frontporch
  57. #parking
  58. #pool
  59. #whattheheck
  60. #openhouse
  61. #offmarketlisting
  62. #pocketlisting
  63. #newlisting
  64. #homeforsale
  65. #renovated
  66. #marblecounters
  67. #eatinkitchen
  68. #motherinlawsuite
  69. #petfriendly
  70. #dogsokay
  71. #catsokay
  72. #condo
  73. #coop
  74. #twofamily
  75. #midcenturymodern
  76. #colonial
  77. #Victorian
  78. #bungalow
  79. #shotgunshack
  80. #starterhome
  81. #cashcow
  82. #caprate
  83. #dreamhome
  84. #fixandflip
  85. #turnkeyinvestment
  86. #curbappeal
  87. #justsold
  88. #selling
  89. #townhouse
  90. #brownstone
  91. #frontporch
  92. #parking
  93. #pool
  94. Branding hashtags
  95. #yourbrokerage
  96. #realestateexperts
  97. #referrals
  98. #yourpersonalbrand
  99. #reducedfee
  100. #discountbroker
  101. #your farm area + expert
  102. #your farm area + brokerage
  103. #your farm area + personal branding
  104. #yourfarmleader
  105. #yourbrokerage
  106. #realestateexperts
  107. #referrals
  108. #yourpersonalbrand
  109. #reducedfee
  110. #discountbroker
  111. #your farm area + expert
  112. #your farm area + brokerage
  113. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

  1. What’s your favourite book? It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.
  2. Favourite podcast What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.
  3. Favourite YouTube channel Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?
  4. Favourite resource What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.

Referred

https://scalar.acdigitalpedagogy.org/microsoft-exams/pdf-microsoft-mb6-897-pdf-dumps-download
https://scalar.acdigitalpedagogy.org/microsoft-exams/microsoft-mb2-713-practice-test-exam-dumps
https://scalar.acdigitalpedagogy.org/microsoft-exams/buy-microsoft-mb6-898-dumps-pdf—2022
https://scalar.acdigitalpedagogy.org/microsoft-exams/mb2-712-exam-dumps-pdf–value-to-your-money
https://scalar.acdigitalpedagogy.org/microsoft-exams/microsoft-mb2-710-exam-online-test-practice-questions

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