Your success in business online will be dependent upon a number of factors over the span of time. Marketing on the internet is still a relatively new frontier that many are trying to figure out. Due to the dynamic nature of internet marketing, online entrepreneurs are continuously grappling with new ‘wrinkles’ that affect their business. Regardless of any changes however there are few vital areas fundamental for business success that online entrepreneurs will always need to focus upon.
Market and Technical Knowledge
Like any business, you must have a basics understanding of the demands and trends in the market you select. This is not to say you need to be an expert but the more you know the more effective your efforts will be and the more your business will flourish. Marketing on the internet does indeed present entry-level opportunities people may not get in an off-line business but some knowledge is still required.
Working online will also require that you have a fundamental understanding of certain technical aspects involved in marketing on the internet. Whether it is building a website or promotional in nature unless you can afford to hire somebody to operate your business you will need to possess some ‘hands-on’ knowledge.
Promoting on the internet will involve the use of some type of interpersonal skills since you will be attempting to persuade other to make purchases from you. Now the vast majority of contact you make will be through your promotional efforts thereby developing decent copy writing skills will be critical. You will need to know how to push the ’emotional triggers’ that will motivate prospects into making purchases. To do this obviously a basic understanding of how to interact with others will be needed.
Dishonest or unethical business practices will not be tolerated anymore on the internet when they are offline. In fact, just recently the FTC has tightened up their policies concerning online business practices and how they will monitor them.
If your goals are to achieve long-term success you can not expect to do so by developing a reputation as being unethical in the way you conduct business or treat customers.
To attain success in business, online entrepreneurs will constantly need to be adapting to the changing landscape of internet marketing. Having the ability to manage a business in such a dynamic environment will help to determine the degree of success you can expect marketing on the internet. The 3 fundamentals referred to above however are both unchanging and necessary requirements for business success. If any of these areas can not be adequately addressed a solid foundation for business success over the long term will never be established. It is therefore important to maintain your unwavering focus on any needed technical and people skills and to do all this in an acceptable manner.