Social Media Marketing: the New Era

There is so much buzz and hype about Social Networking and/or Social Media Marketing and these are what everyone wants to know about nowadays. It’s really the next big affair and this is the marketing in 21st century.  Let me share with you what I personally feel about Social Media Marketing. Social Media Marketing is the process of advertising your website or online business through social media channels and it’s the key to furthering brand/client communication. Social Media Marketing rules can be limited to just one sentence: “Act in social networks as you would like others to act for you.

As man is a social being and will always remain a social being.”Initially, there were two vast social networking giants: MySpace and Facebook, and these two networks were joined by the network marketers to market their opportunities. A website where anyone can share his/her perspectives, views, and thoughts through various mediums like audio, video, images, etc. is a Social Media Website. These Social Media Websites play the most significant role to create brand awareness, enhancing visibility, and selling a product/service.

Well, the value of MySpace and Facebook is continuously dropping these days and the reason is the ‘monumental release of fresh and niche-focused social networks’. Some professional social networks: Yuwie,, Friendswin, Zenzuu, and Wowza, DirectMatches, Ryze, and many many more… Now, the question is why they are so popular among network marketers. The only answer to this question is that Targeted advertising is very much better than any type of advertising and the old way of network marketing is out. Indeed, all professional social networks are not created equal so you need to look out for some basic points before deciding which social media network you will utilize:

Targeted: Somewhat or ExtremelyThe first important thing to find out is if the people involved in the social network are the same people you’re looking for or not. Are those people interested in what you’re offering or are they like-minded? you. If you’re going to join a social network that includes members with an interest in love and date, then, it’s completely irrelevant to you (if your priorities are other than love and date such as a business). The above-said point contains the word ‘completely’, why I used completely is because irrelativeness weakens the potential of that social network for you. What can be the incredible source for a businessman? The answer is a social network that includes only network marketers and business seekers.

Do they have any kind of limitations? To maximize your exposure, the best thing you must do is increase your friends and contacts list by accepting invitations from those seeking like-minded people on the social network. Some social networks limit the no. of people who can send messages to, which is a very negative restriction. On the other hand, some social networks allow you to add unlimited friends. This is what you should choose. But keep in mind that properly using the social network is too much important.

Free, paid, or both- what type of members? Find out whether the membership is free or all paid. If the membership is free, then, they are less likely to be purchase-ready. However, paid membership social networks are having the highest quality members who can have enough money to invest while working with you. Misunderstandings are also there with SEO and SMM. Look, Social Media Marketing is an addition to traditional SEO and is not a substitute. Some essential characteristics of the Social Media Marketing community are: submit/tag/vote content, generate profiles, make many many & many friends. To summarize, Social Media Marketing is what helps any online business to promote and spread ideas among their aimed audiences and it is not just about hitting on the very first page of any social news website, actually, it’s a strategical and an organized process which establishes online reputation within communities of potential customers