Currently, around 87% of the world’s population has mobile phones and more than 2.12 Trillion text messages are sent every year. So, capitalizing on SMS marketing is one of the best ways to promote products and services worldwide.
Advanced SMS software has customizable features that let the users to fix the delivery time of the messages. Customizable delivery time is a handy feature that helps marketers to reach potential customers at the right moments especially during weekends when customers might indulge in shopping.
In SMS software, you can add a maximum of 20 to 40 people’s mobile numbers. They will be receiving the messages at one go and then you can send the same message to another set of 20 – 40 people. Sending bulk SMS to a large number of people at a time will save you plenty of time which you can utilize for focusing on your core business.
As SMS reaches the customers directly, it has a faster turnaround time than other marketing tools. Besides, SMS marketing campaigns are easy to manage and their progress can be analyzed within a short span of time as it reaches the customers quickly.
SMS marketing is cheaper than other marketing strategies such as telemarketing, internet marketing, and direct marketing. Usually, bulk SMS users have to pay a small service fee for sending each SMS. Now, some SMS providers are also offering bulk SMS software for free to attract entrepreneurs.
Most often, promotional emails are not read by the customers and are marked as spam. However, nearly 95% of customers read SMS because SMS carry short text messages that are easy to read and understand. As customers will be looking for discount offers while shopping, sending details about offers, discount coupons, freebies, and special offers through short text messages during weekends will grab the attention of customers. Moreover, customers might even subscribe to SMS alerts to get information about the latest offers, services, and products.
As SMS is a reliable and cheap mode of communication, short message service is used in a wide range of sectors including educational institutions, hospitals, industries and IT sectors. Corporate companies are using short message services to send information about events, meetings, and performance to the employees because bulk SMS saves a lot of time than sending individual messages to each employee.
Nowadays, the messaging system has changed completely as this software has made it easier for people to send messages with minimum effort. Using advanced SMS software, now users can send messages to even thousands of people in just a single click. As the software has easy to use interface even an inexperienced user can make use of it effectively.