Do you wish to reach a point where your business is ready to scale and move to the next level?
Growth hacking is a good way to achieve this, but you need to have the right people on board to put your vision into action. Hiring these crucial people will help you move quickly while proving excellent products and great customer service.
1. Product Manager
As your business grows, you need to hire a specialist who knows the business’s products or services. As the company owner, you may cherish certain products, but you have to relinquish control to give customers the right option.
Products are the core of any company and they’re the reason for its existence. So, there has to be someone in your company who knows the value of your product(s). Your business needs someone who can grasp and show why your product matters to the clients, how it’s produced and marketed, and how competitors are producing and marketing it.
2. Campaign Strategist
The goal of a campaign strategist is to understand which marketing campaigns will have more impact on your brand based on their cost. As your company grows, so does your market presence. Thus, you need a campaign strategist to advise you on which direction to take. This person should balance competing authorities and they should have the authority to say “no” for the greater good of the business.
3. Social Media Manager
A social media manager will be in charge of your social media updates and outreach. Social media is a key element in business operations today, and it’s constantly changing. So, the person you hire in this role should be responsible and should be able to think creatively when developing social media campaigns. Social media is a key aspect of growing a business; hence, a social media manager should monitor and control the online conversations surrounding your company.
4. Content Strategist
A content strategist shapes your marketing strategy by creating exceptional content. This person should work closely with your campaign strategist and social media manager.
A good content strategist should understand who your customers are, their needs and desires, and how your business meets these needs. This information will help your content strategist to create valuable content aimed at different stages of the buying cycle and different marketing personas, and this will help them develop your marketing strategy and generate sustainable growth.
It may seem like there is no need to hire a copywriter along with a content strategist, but that’s not true. A copywriter is an implementer who writes sales-driven copy for landing pages, emails and calls to action to boost your marketing strategy.