You see, online marketing is all about matching the right product to the right people with the right keywords that connect between them. It sounds simple, but it is not. It is not so hard to realize when a user that searches ‘dog training course’ is looking for. Obviously, he is looking for a dog training course.
Well that is great, there are so many sites that sell dog training courses, so all we have to do is to target this keyword, with PPC/SEO, and suck some traffic into the product’s site with our affiliate link, and start counting some cash right? Wrong!. In a world with no other internet marketers, we would be right but there is one factor that makes it all a bit more complicated and it is competition.
The truth is that it is not hard to realize what keyword are right for a specific product , the problem is to get your ad or site to rank in the top 10 search results. It would be extremely hard to do so in the main stream niche, but easier in the micro niche. But how you find these micro niches and potential buyers? Well you can do it the hard way or the easy way.
The hard way means that you will have to do all the research manually. For example you will have to think about a broad niche, and then brain storm long tail keyword that have many searches a month, that relates to micro niches in the broad niche.
If your niche is men’s watches for example then you will have to think of words such as black man’s watch, or leather stripe mans watch, golden men’s watch, etc. Then you will have to figure out two important things. Demand and competition, and you will have to compare them. Demand you can check in Google keyword tool.
This tool will let you know how many searches there are for a given key word. There you can find more ideas for more keywords and see what is the search volume for that niche. Then you will have to look for competition. This is where it becomes tricky a bit.
Go to Google and type in your key words with “quotes”. This way Google will tell you how many websites out there are competing for the same keyword as you. Now remember your goal is to get in the top 3 of Google’s search results.
You need to pay attention for the natural search results and the paid search results on the right hand side. So you definitely can do all that yourself or you can use automated software that will do it for you. Micro niche finder is one of them, and it had very extremely useful features.
It not only brainstorms keywords for you, checks competition and demand, it will also can tell you what is the intention of users to actually spend their money after they searched for the keyword.