You have a social media profile for every one of the social media channels that you have joined. You are probably aware of the fact that you must stay on top of your social media profiles once you create them. It isn’t enough to simply create the profiles and then leave them alone. If you do that, they won’t give anything back to you.
Quick and painless changes to your social media profiles
There are many different tweaks that you can make to your profiles and they don’t necessarily have to take a lot of time or effort to accomplish. However, if you make the changes (at least the ones that seem to make sense for your particular business), you will see a significant difference in the way that other people respond to you.
Enhancing your social media profiles will take you very little time and very little effort.
- Check the sizes of your images on the profiles: When dealing with the images, you will want to make sure that they are optimized (that means each and every one of them). Optimizing them means that you check the specifications of the particular social media channels and you ensure that the dimensions of your photos match those specifications. It will not take you any time at all to verify the dimensions and to make sure that your photos are within those guidelines. You shouldn’t necessarily assume that your photos should be perfect squares. That will not necessarily be the case. One good reason why you want to make sure that your photos are up to par is that they may be used (by you or someone else) in other places on the Internet.
- Make sure that your profile photos are consistent across all of your social media channels: Your photo should be a clean, professional headshot and you should use it on all of your channels. If that means that you need to get your photo taken by a professional, it is probably worth the investment. After all, that photo will be seen by so many people and your photo is a strong representation of who you are. You want people to get used to seeing that photo and associating it with your brand.
- Untag yourself: If you see that you are tagged in photos in the various social media channels and those photos are either not flattering or just plain inappropriate (or anything in between), there is nothing wrong with untagging yourself (or disassociating yourself) from those photos. Why would you want to be associated with photos that can potentially damage your reputation? You should be aware that some of the more popular social media channels allow you to disassociate quite easily. You will want to check the tags on a regular basis. If you don’t keep tabs on the tags, they may do your business some harm.
- Make sure that your profiles have keywords for optimization: No matter which business you are in, you still need to make sure that all of your content (no matter where you put it) is optimized. The reason that you want to do that is so that people can find you when they are searching for what you happen to be offering. The fact is that you want them to find you before finding anyone else first.
- Make sure that your profiles are complete: You don’t want people to look at your profiles and not be able to see the whole picture. That is just not effective. You can easily avoid that by just paying attention to your profiles and filling in the gaps. It won’t take you very long. As you are filling in the missing content, make sure that you make that content as engaging as possible.
- Connect one social media profile to the others: That is a really good thing to do and it will produce great results. You will want to test the links among the social media profiles. There is nothing more annoying than clicking on a link only to see that nothing happens.
Your social media profiles are an important part of your business and you can’t afford to let them stagnate. Using share buttons will help you to keep it interesting. Not only should you fill in all of the fields in your profiles but you should also make sure to update them on a regular basis (but not too frequently). You will want to share all sorts of interesting information (both words and images) so that you hold the interest of your target audience. You always want your content to be fresh, current, and engaging at all times.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.