Instagram is one of the most popular social media platforms in the world. There are 1 billion active users monthly on Instagram. 90% of accounts follow at least one business on Instagram. 200 million Instagram users visit at least one business profile daily. Without doubt, Instagram is an ideal marketing platform for brands and businesses.
So how to make successful marketing on Instagram? The first thing you may think about is the number of followers, but Instagram engagement is a much healthier metric to measure. Besides, engagement is one of the key three things the Instagram algorithm considers when ordering content in users’ feeds and explore pages, which means you should focus on the engagement in addition to the number of followers. High engagement can make your post reach more users and have an exposure in the explore pages. High engagement can also make your followers more trust you.
What is Instagram Engagement?
Instagram Engagement refers to how your followers interact with your Instagram posts. It can be a “Like”, “Comment” or “Save” on a post or a “View” on a video. It can be measured by Instagram engagement rate.
How to calculate Instagram engagement rate?
There are several ways to calculate the Instagram engagement rate. You can also use some tools like Instagram Insights to track your engagement rate.
Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of followers you have.
Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the number of unique views your posts and Stories have.
Instagram engagement rate is the sum of the comments, likes, saves and views that you receive per post, divided by the total number of times all your Instagram posts and your Stories are seen.
How to improve Instagram engagement?
Here are some tips to help improve Instagram engagement.
Target the right audience
The right audience share the same interest with you. They are more likely to engage with your content.
Post consistently but not too often
New posts are more likely to show in your followers’ feeds. Posting consistently is a very effective way to improve your engagement.
Post at the right time
Posting at the right time can make your content reach more users, which means a higher engagement rate.
Choose the right hashtag
When you use a hashtag, your post will appear on the page for that hashtag and the feed of users who follow the hashtag.
Try Instagram stories
Instagram Stories are a new way for users to share pictures. Stories are shared with followers at the top of the regular feed. There are many interactive elements in the stories such as polls, stickers and Boomerangs that can be taken advantage of to boost your Instagram engagement.
Video on the platform is available in four forms: video posts, Stories, livestreaming, and IGTV. A good video strategy can greatly boost your followers and engagement. Sponsored Instagram videos generate 3x more comments than sponsored Instagram photos.
Be creative with Instagram AR filters
AR filters have quickly become Instagram’s most powerful marketing tool. They can give you a lot of creativity and allow you to create more creative content to attract audience and increase engagement.
Write an engaging caption
Captions can be up to 2,200 characters in length, include emoji, and up to 30 hashtags. Good Instagram captions will lead to more engagement.
Respond to comments
Comment is a kind of engagement. When you respond to comments, you can improve the engagement on your posts and can attract more people to engage with the post.
Questions are powerful. They encourage users to share ideas and help promote a sense of community. Asking questions can encourage your followers to engage and help increase engagement. It can also help you and your followers know one another on a deeper level.
Buy likes and comments
Another quick way to boost engagement without effort is to buy likes and comments. Buying Instagram comments can also save you the time and effort of creating the type of content. Buy likes and comments when you buy followers can really help boost your visibility, exposure, engagement, and sales.