Due to the technological advancements on social media platforms, it’s now easier than ever before for you to host a live event.
In fact, with a single click, you can do it right from the comfort of your office, or even while riding in a car and speak directly to the people who already know of, and trust you and your business.
Hosting your live online event is simple, and you can do it when using social media platforms like Facebook Live, Instagram Live, and YouTube.
Streaming on Facebook Live
Simply log in to your Facebook account on your smartphone, tablet or PC and go directly to where you would enter a status update “What’s on your mind… ?” click the “Live video” Icon… and you will be instantly live. You now are recording live video for all your users to interact with.
Streaming on Instagram Live
Instagram requires a few more steps than Facebook, but it’s still simple and very easy for you to go live in real time on Instagram. You begin by logging in to your Instagram app on your smartphone or tablet. On your timeline view, click the camera in the top left corner, then select live on the very bottom, and just like that you are live.
You Tube Live Streaming
When planning to live-stream on YouTube from your desktop or laptop, simply log in to your YouTube account, click Upload Videos, and on the right select the Live Streaming option, and just like Facebook and Instagram you will be live.
A nice feature when using Instagram and Facebook is, they send notifications to your followers (friends)…
That you are going live, turning your in real time videos into an amazing and very effective marketing tool that reaches out and touches your audience in an intimate, personal way.
If that wasn’t enough, once you are streaming live, you can see the people who are watching and leaving comments as you record your broadcast in real time.
This gives you the opportunity to directly interact with your customers and prospects like never before on the internet. If they have a question or comment, you can answer them directly and immediately over your live video.
Prior to going live on any of the social media platforms, it’s best you prepare yourself by following the tips below.
Test Your Live Video First
It’s best you test your live video and check for first for lighting and audio quality, and too make sure everything is working properly.
Write Your Script and Practice It
Save yourself the possibility of publicly embarrassing yourself by first writing out a script and practicing it. Do that until it sounds like your delivery is natural and not scripted.
By carefully following these simple tips, you can help ensure your live event will be a total success, and an achievement you can be proud of, as well as something you’ll want to do again and again.