If you’re one of the many executives who struggle to find and retain the right people to grow your business, this information will come in handy. Companies where people are motivated, where they do things because they want to. When we are inspired, we enjoy our work, we are productive, and we take pride in our efforts. We stay focused and committed to the task. at hand. In short, we present the Best Effort
An organization will attract and retain a team of people who are committed to the organization’s success and goals when it has a purpose, mission and set of values to live by and use them effectively in the Communicate throughout the organization and take action against your actions and decisions. Let’s define what purpose, mission and values are and talk about the impact when clearly defined and embedded in the organization. Purpose: Purpose is the “WHY” of the equation. Purpose
defines why we do what we do.
It defines why we go to work every day. People go through the motions with no purpose, and as most of us know, there’s a big difference between activity and achievement. Having a purpose creates a yardstick, so to speak, against which we measure our decisions. It helps us get passionate, it helps us choose from the many options we are presented with, it helps us make better hiring decisions, and it keeps us on track. It is
It’s possible to be successful without a clear goal, but having one speeds up and magnifies results. When a company has a clearly defined purpose, it acts like a magnet, attracting the kind of people who promote the purpose; like-minded people. Having a purpose not only keeps the right people, it also attracts them. This is the power behind the success of many nonprofit organizations. While they often cannot pay their employees large sums of money,
continues to attract and retain dedicated and hard-working employees to make things happen
Purpose of the organization. While your organization’s purpose may not be as altruistic as a nonprofit’s purpose, it definitely plays an important, almost crucial, role. How do you develop a meaningful purpose? Engage collaborators from across the organization to develop and uncover the essence of why your organization exists. Don’t just rely on the leadership team for development and then dictate purpose to the group.
And by no means trust an outside company to accomplish your purpose for you! In my experience, a well-defined statement of purpose consists of a single sentence that aims to capture the essence of “why” the organization exists. Use as few words as possible and resonate as you read or speak. This brings clarity and energy and makes it much easier to take this into account when making decisions and policies.