Now with the increased awareness about the rankings and SEO techniques people have started finding ways to rank websites on the google search page.
For SEO specialists it often becomes difficult to make the people from different fields understand that SEO is not a one day procedure, the results which you wish to get are not something you can achieve just by inserting keywords and thus ending up doing keyword stuffing.
SEO is a huge procedure which requires many different activities and thus needs to be performed by a specialist. Currently there is a myth in the market that SEO can be done by one out there and that if you are not capable of performing any technical work you can start your career in digital marketing from the next day without any knowledge about the same.
What is the difference between an SEO and SEM?
People keep on using these terms as a substitute to one another but is this the right way to do it? Ask a digital marketing expert or an seo expert they will completely deny as these terms are not interchangeable.
SEO as the abbreviation stands for search engine optimization means preparing content on your site and making your site worthy enough through optimization techniques so as to make it appear on the google search result page that too organically.
SEM is the short form for search engine marketing, the term is used to define all the paid ads which are published to rank the keywords of a website on the front page of google search results.
There are various different goals which are setup to rank the keywords and thus both display and search ads come under paid ads and it is hence termed as an inorganic way of ranking.
So let’s get back to the question we started with, how can you rank your website on the search engine results page. Here are tips for doing this:
Just think for a second, when you search for something on google you need the answer to be relevant and precise and thus businesses must concentrate on providing content which is relevant to the search of the individual.
Whenever you go to a restaurant you expect the thing served to you must be the one you ordered and thus same is with google. The content you provide to Google will only be considered by it and shown to others if it is relevant and appropriate for the search term and might look good for the audience point of view.
Same come when you run an ad, suppose you and your competition has provided the same amount of bid on a keyword not his ad is appearing on a rank higher than yours the reason for this is his content is better than yours, hence to rank your website higher always concentrate on content writing and so its better to hire a professional content writer for this. If you are looking for one contact Ozonesoft Solutions.
Keyword is the word which is used by the person searching on any search engine for anything, it’s the phrase they type in the search space on the search engine. Now imagine if your website contains keywords exactly which a person searches for this will definitely improve your rank on the search result page.
There are many types of keywords like long tail keywords, short tail keywords, negative keywords etc. It is always advised to go for long tails keywords since those are the ones you can easily rank your website on as comparatively to the short tail keywords.
There is a greater need to include LSI keywords in your site. What are LSI keywords? These are the ones which appear on the search result page bottom in the people also search for tabs.
Backlinking might sound old school to many of the companies for now but it is definitely an important aspect in ranking your website on the google search result page. Try using high DA backlinking sites since these will provide link juice to your website as well as authority which in return will improve your search engine ranking.
On Page SEO:
On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience. The main onpage techniques are:
- Integrate relevant keywords into your pages.
- Optimize your title tag and meta description.
- Create user-friendly content.
- Optimize images.
- Optimize your URLs.
- Use internal links on your pages.
- Improve site load time.
- Add responsive design to your website.
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). The technical SEO is an important aspect of SEO and the techniques which comes under this are:
- Use SSL.
- Ensure your site is mobile-friendly.
- Speed your site up.
- Fix duplicate content issues.
- Create an XML sitemap.
- Consider enabling AMP.
- Add structured data markup to your website.
- Register your site with Google Search Console and Bing Webmaster Tools.
Working on all these is a technical activity and hence need to be done with extra care. For this you can just hire one of the best digital marketing companies in India which is Ozonesoft Solutions.
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