Using Facebook for marketing your business is honestly a no-brainer. You can do so much on Facebook, mostly free, that you just can’t pass it up as a great marketing opportunity for your business.
Set Up a Business Page
In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that.
Set Up a Community
A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page – just choose “community.” A community has more communication ability between your likes and followers than a business page.
Set Up a Private Group
A private group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website. You can make them private and even secret. If you have a secret group, you’ll have to actively recruit people to join and you can even charge people money to join.
Promote a Post
On your business pages you’ll have the capability to post things and you’ll get a button that offers you to “boost” the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.
Run a PPC Advertisement
Even without a business page you can create advertisements via your personal page on Facebook. You can narrow down your target audience in ways that you may not have realized that you could. You can target with age, sex, location, groups and affiliations. It doesn’t get much more niched down than that.
Join Groups and Communities
A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.
Comment on Pages, Groups and Communities
When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.