An effective social media manager plays a vital role in overseeing the development and use of content across all the company’s social media platforms. And due to time constraints and budget limits, small and large businesses hire a social media manager. What is a social media manager, and how to get them on board?
What does a Social Media Manager do?
The company’s social media accounts are an excellent opportunity to develop a unique brand identity that reflects why your customers choose you over your competitors. Also, you can promote your products and services, engage with your followers, and build a connections base. On top of that, an effective social media manager creates social posts on Facebook, Twitter, Instagram, and LinkedIn and responds to comments during campaigns.
Some key responsibilities of a social media manager are:
~Brand identity planning and creation
~Provide promotional strategies support
~Engagement strategy planning and creation
~Conversion plan development
~Marketing plan implementation
~Determining effective posting schedules
Moreover, an effective social media manager’s tasks list consists of developing a marketing plan, including how to use each social network, the company’s objectives for each network, and the types of campaigns that will run on each site.
Furthermore, a social media manager must know when and how often to post on each channel. And determines how many posts will go live each day on each platform.
Above all, a social media manager must have experience working with promotional materials, from creating and managing social ads, reviewing organic traffic, up to collaborating with influencers.
Effective Social Media Manager Qualifications
The following are six factors to consider when hiring the best social media manager:
When to Hire a Social Media Manager
Reason#1: Social media is an essential component of your marketing strategy.
In addition to traditional advertising methods, companies use social media to connect with their target audiences. Businesses of all sizes are using social media to communicate with consumers.
Since social media can play an enormous role in your marketing strategy, it’s critical to hire a specialist to handle these tasks. Considering that many of us view social media as something we do for fun, hiring a social media expert could seem strange, but they are experts in this field.
Reason#2:Engagement on your pages is low.
Social media marketing is ultimately about results. You might know social media well, have the right tools, excel at writing, and have more time than you can handle. But if you aren’t getting the right level of engagement on your pages, you won’t be successful at it.
A low engagement level means something is wrong. And this can be stressful; thus, asking for help from a social media manager is the best option. With the experience and expertise of the social media manager, they can boost engagement levels and achieve the results you’re aiming for.
Reason#3:You Aren’t Exactly Social Media Savvy.
You’ve probably seen things on social media that you are curious about.
Are hashtags confusing to you?
If you share your social media use with younger family members, do they think you’re embarrassing?
In this case, you may not be the best social media user. This is normal – many people aren’t adept at social media, but if you plan to manage your company’s social media accounts, this may become more of a problem.
Reason#4: Social media platforms are overwhelming
It seems like there is always something new on every social media platform every day. While the top two social media sites are still Facebook and YouTube, Instagram, Twitter, and others are rapidly gaining traction.
The best way to use each of them will vary depending on many factors, including your demographics. For example, Facebook marketing and Instagram marketing are two very different things.
Having difficulty understanding social media platforms or feeling overwhelmed at the mere thought of it may mean that it would be best to delegate these tasks to someone you can trust.
Reason#5: You Lack All the Right Tools for the Job.
Instagram success requires tools that measure metrics, such as:
- Who’s engaging with you
- Which posts get the most engagement
- Find out where problems arise.
To use this platform effectively, you’ll need tools that focus on hashtags. Also, you must have tools that can schedule posts and identify trends and many others.
Thus, social media marketing requires significant investment, and it’s often cheaper and faster to hire someone who has the tools than to acquire them yourself.
Reason#6: There Is Never Enough Time
Managing your business on social media may be asking too much of you. Even if your business is small, you must perform numerous tasks daily to stay on track. Also, as visuals perform better than text, incorporating them into each blog post requires time.
It will take more effort if your business has several social media platforms. Instagram’s best practices recommend posting up to three times per day, and Twitter recommends the same. Also, YouTube suggests posting a video about once a week. This is why a social media manager will help you with content creation, scheduling and posting posts, engagement, and many others.
Reason#7: Writing Just Isn’t Your Forte.
It is essential to write quality captions for social media. It means you must show authority and lightness in your captions. Also, the voice needs to be consistent across posts on all platforms. Revision and rewriting skills are essential for a successful social media strategy.
And, if writing isn’t your strongest skill, find a social media manager with experience writing online content.
How to Hire a Social Media Manager for your Business
To begin, you should acknowledge that you can benefit from a social media manager. From there, you will need to find the right person for this role. Here are a few steps you need to follow:
Where to Find an Effective Social Media Manager
When embracing a social media manager to leverage your business, it is imperative always to consider experience, skills, and attitude. Social media managers with these three qualities often undergo training to equip them with these three essential factors.