Email marketing, sometimes also called web marketing or E-Marketing, is the method of marketing products or services through the internet using electronic mail. It is one of the most advanced and effective marketing technique presently available.
There are lots of advantages to email marketing over conventional marketing techniques. The Internet has acquired such popularity among the public, and has become the most widely used communication medium all over the world. Emails can include links to websites, and people like the ease of use of online shopping sites. Also they get the lowest price through internet shopping. The widespread use of credit cards and internet banking facilities affords more convenience and speed in the online shopping field.
A major form of email marketing is email advertisement. Advertisements can be monitored and payment can be obtained when the customer clicks the ad or according to the number of times the advertisement is played. It gives more flexibility to the advertisers to choose which of the methods are more suitable and appealing to their customers.
The reduction in cost of marketing is another major advantage of email marketing. Since the medium uses digital format, it can avoid the printing and publishing costs associated with traditional marketing. So the Internet can be termed as a selling tool that is cost-effective.
The filtering process can be done in a very effective way as the advertisement can be routed to the appropriate customers. All types of customers are available over the Internet irrespective of age, occupation, living standards, etc. which gives widespread publicity for the advertisements.
Another advantage of routing email readers to your E-Store is that it can be open for 24 hours a day and 7 days a week which is not possible in the case of conventional marketing methods. This gives freedom of time for the customer for purchasing. The different types of internet marketing include email subscriptions, blogs, feeds etc. The cost of this kind of marketing is nothing. Through these kinds of marketing methods, up-to-date information can be given to the customers.
The statistics of marketing can also be measured easily and conveniently, and necessary steps for evaluation can be done efficiently. Email marketing can be monitored, and tested in all aspects. In Email marketing a person even do not have to own a product to sell it. There are lots of affiliate programs available in the internet. They work on the basis of pay per click, pay per purchase etc. Thus internet marketing is a new phase of modern marketing techniques, and email marketing is one of its most powerful tools.