Your email marketing system may likely be your most productive effort. Chances are there is room for improvement. A few modifications can deliver an even better ROI and let’s face it, there’s not much that’s better for building relationships and generating sales than email marketing. Let’s have a look at 3 of the best email marketing tips that will help you quickly amplify your email marketing.
1) Coordinate it With Your Publishing Calendar
Do you have an editorial calendar? It is a plan and schedule for your content. An editorial calendar charts the topic for every single blog, short article, report, or other content piece. When you decide to publish the piece, it also identifies the goal for that piece of content. In reality, your email marketing strategy should be aligned with your content.
Look at your editorial calendar and formulate a complimentary email marketing plan. If you are blogging about how to get more sleep next week then your email communication might comprise of a list of products that support good sleep.
2) Work With a Template and Establish a Consistent Feel and look
If you currently have a template and use it for your email messages, great. Still, it’s time to refresh that template. Change the header, add interest or usefulness to the buttons and links. Seek out ways you can improve the reader experience.
Consider creating one if you do not presently have a template for your email messages. Your email messages should ideally reflect your brand. Your readers also need to know what to expect. If you provide a consistent format, they’ll feel more invested in the material. Moreover, when you do send the periodic broadcast message for special announcements then it will grab their attention because it looks different from your standard newsletter.
3) Split Test Headlines And Your Calls To Action
This is quite possibly the single best email marketing tip you could ever receive as it will have a direct effect on your profits immediately. If you’re not split testing then you are losing out on a valuable aspect of email marketing.
Knowing what headlines have a higher open rate helps you increase your open rates. And discovering the types of calls to action that motivate clicks helps you improve your conversions, sales and profits. Split testing doesn’t need to be difficult. You can simply divide your email list in half and send one email message to each half. Both halves will receive different headlines. The headline with the best open rate wins.
Consider investing in an autoresponder that offers the ability to send messages based on actions. You can send a follow up message to all of the people who click on a link in your newsletter. Follow up messages generally have good performance numbers and they help you learn more about your prospects.
Email marketing is a worthwhile investment in terms of both time and money. Test and track your activities so you can boost both. By putting in the time to implement these 3 best email marketing tips into your business you will discover how easy it can be to dramatically increase your profits in a very short amount of time.