Email marketing is one of the best ways for businesses to reach out and connect with their customers. It’s a great way for companies to stay in touch with their audience, send deals, announcements and more. Email marketing is also an effective tool for generating leads and gaining new customers.
There are many different ways you can use email marketing as a business owner but no matter what your strategy may be, it’s important that you take the time to learn about email security before you get started. When sending any information over the internet, there are always risks involved so make sure you take them seriously by following these tips. Don’t reuse passwords: Use strong passwords,
preferably using numbers and symbols. Don’t give out login credentials or PINs: For added protection, change your password every six months. Avoid open Wi-Fi networks: Even if they’re free to access, never share sensitive information while on an unsecured network. Be careful when entering personal details online: Always check a website’s SSL certificate (look for https) and don’t enter private details such as credit card numbers or social security numbers unless you’re 100% sure the site is secure. Update software regularly: Hackers often exploit outdated software vulnerabilities so keep all of your software up-to-date to reduce the risk of getting hacked. Track all devices connected to your network: Keep track of which devices have been used on your network recently. Make sure security software is running: Have updated antivirus, anti-malware and firewall installed at all times to help protect against cyber attacks.
Do not click links in emails from unknown sources : Unsolicited emails should be avoided at all costs since it’s hard to know where those links might lead. To avoid scams, only sign up for newsletters that are offered to you directly. Never give out your bank account number or other personal info over email: Never agree to wire money or provide bank account information via email. Notify company immediately if something doesn’t seem right: If anything seems suspicious, contact the company directly via phone instead of responding through email.