Social Media has allowed us entrepreneurs to start businesses with little cost and spread our message to thousands more people than we could have otherwise. But, in the process, you have to be careful not to only post about your business. When you do that, you may come off as just a pushy salesman, and your followers can soon get bored and abandon you.
But the beauty of social media, especially Facebook, is that you can also show your followers who you are “off the job”. You can pique their interest with personal “lifestyle” photos and posts.
Sharing parts of your life is a good way to help develop a “know, like, and trust” relationship with your audience. Posts that include things like photos and funny stories will make you appear more approachable, and your followers be more likely to be interested in your products.
So, here are just a few fun ways to lighten up the mood on Facebook and increase engagement with your followers:
1-Share Your Humor
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your “beastie”, teenager, or grandparent? Share it. Everybody needs a little pick-me-up during the day, and laughing of course, releases stress.
2-What are Your Weekend Plans?
Do you have a favorite hangout on Friday nights? Do your Saturdays find you on the soccer field? Will you be supporting your favorite local charity by attending their running race or annual gala? I guarantee you’ll get some other soccer moms commiserating with you, and in the process you may bring awareness to a local charity.
3-Love to Travel? Share Your Favorite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing notes of your favorite locations can help others who may be planning a business conference or personal trip. These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your customers don’t travel, they can still live vicariously through you!
4-Share Your Lunchtime View
Almost everyone enjoys leaving the office for lunch, so why not settle in at a park, by the water, or on the beach and share your view on Facebook. Even if you’re stuck inside during bad weather, your view can stir up interesting conversations.
5-Show Them Your Favorite Hobbies
How do you relax after a long day’s work? What pulls at your heart strings and motivates you to push through your work load so you can enjoy your free time? Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your finished project, or simply share how you discovered this hobby.
These are just a few ideas of what to share online that shows you’re a real person with a real life outside of work. But, because you are so uniquely different from every other person in the world, the list of what to share is unlimited. So, showcase what makes you YOU; show your talents outside of your work. Sharing these glimpses into your personality and your life will attract your audience that wants to engage with you.
About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free “Essential Coach Kickstart Business Guide” HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.