Here’s a very sobering statistic for you. 97% of network marketers, who attempt some form of network marketing business, where down-lines are your gravy train, fail in short order because they either cannot successfully build their down-line or they build a very weak down-line. Let’s call them the “97 percenters.” They quickly come and go in the business, with many of them turning to bad-mouth the industry because they failed miserably, thinking they gave it a valiant effort, and it just didn’t work – heck, after all, it wasn’t their fault.
Well, there are a few things going on here that many who understand the industry can easily explain. Since I was one of those “97 percenters” for a two to three-year span, I can empathize with them. However, rather than outright quitting after only a half-hearted attempt, I persisted, even though I kept making the same mistakes over and over. I’m sure you know the old saying, “the definition of insanity is doing the same things over and over and getting the same results.” That certainly was me at one time.
As my attempts at network marketing continued their ascent into the abyss, I blamed the programs themselves for my failings. I just assumed that they weren’t as attractive to others, as they were to me. I thought maybe I was the oddball for seeing value in the product or service.
Nothing changed in my attempts at success until my lightning-fast mind began to consider, maybe it wasn’t the programs after all, but just maybe it was “me” that was the problem and my lame strategies at attracting leads.
Let’s start at the beginning and discuss the nature of a network marketing business.
Many assume that because it is easy and very inexpensive to get into the network marketing business that they can just sign up with an NM program and the money will just come rolling in.
Now in fairness, whether it’s intentional or not, that’s how many of these network marketing programs tend to mislead people to believe. Let’s face it – and this is not an excuse to mislead people because I believe network marketers, for their own reputation, should be upfront with the statistics of potential success and failure, and by law they should be – but if network marketers were to give these statistics, their prospects of accumulating leads would drastically be reduced.
In the same token, as a network marketer, you want to keep your product or service reputable and not be looked at, as so many do today, as nothing more than a “pyramid scheme.” In some cases, this label may fit, and you should certainly steer clear of those types of programs, where nothing of value is being offered. There is no product or service that one can get a benefit from.
These programs certainly only benefit, monetarily, those who establish the program. These programs quickly “peter out,” almost as quickly as they started because most people want something of value when forking over their hard-earned money. Plus the fact that pyramid schemes are unlawful.