Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.
When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can’t expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.
Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:
- Use at least one “action” keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as “lose weight today” or “lose weight faster.”
- Don’t beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
Don’t make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.
- Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
Note: if asking a question, keep it short and sweet.
With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.
Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.