Capsules Take Over The UK Home Coffee Market

Coffee is an industry which, despite a global economic downturn, is still experiencing huge growth. In the UK alone, it’s forecasted that industry will witness an incredible increase of £1.2bn within the next two years. The number of coffee outlets is also envisaged to rise from in the region of 15,000 to 18,000 by 2015. With coffee shops literally lining our high streets, it’s no wonder that as a nation we’re now craving barista quality coffees at home.

The domestic coffee market is stronger than ever in the UK boasting a growth of £17 million in the last five years. Market research carried out at the turn of 2013 reported that as many as one in five British households now owns a domestic coffee machine.

The introduction capsule coffee systems have without doubt fuelled the growth of the domestic market. Not everyone has space in the kitchen for a traditional espresso machine, grinder, knockout drawer and other associated paraphernalia therefore these sleek, compact little machines offer the perfect solution. Busy lives demand convenience therefore the speed and simplicity of these machines appeal greatly to home users. Small, unobtrusive and relatively inexpensive, capsule coffee machines have made quality coffee at home a realisation for a much broader demographic.

As a direct result of more homes owning this type of machine, the demand for coffee capsules and coffee pods has soared. Quick and convenient, coffee capsules provide many advantages and demand no skill to produce that perfect cup. They contain the correct dose of perfectly ground, tamped coffee, eliminating the requirement for grinders and tampers and providing consistent quality espresso. Cleaning is vastly minimised, as there are no loose grinds to contend with, the capsule remains intact throughout the espresso making process and can simply be discarded following extraction. Coffee capsules stay fresh for up to two years as they are individually sealed and specially packaged with Oxygen removed. They are not exposed to air until they are placed in the machine and pierced at point of extraction. A normal bag of pre-ground coffee or coffee beans will begin to deteriorate as soon as they are opened and exposed to air which can often lead to wastage in discarding stale coffee. Capsules are incredibly simple to use, easy to store and there’s no wastage. All of these factors combined make coffee capsules the obvious choice for the home market.


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