Mobiles which were once merely a mode of communication have now become an integral part of our daily life. With time, the forms and usage of mobile phones have also changed.
Today, we are not just mobile phone usersâ we are smartphone users. What makes our phone smart is the set of programs that are designed to complete a particular task. It is an application.
In the past few years, mobile applications have changed the world unbelievably. From booking movie tickets to the financial transaction to operating home appliances, everything can be done in just a snap through mobile applications.
The number of mobile applications downloaded worldwide in 2017 was 178.1 billion. This number will expect an increase by 2022 to 258.2 billion.
This means that there’s a huge possibility lying ahead for both the mobile app user and for the mobile app development company.
Mobile Application Marketing
The demand for mobile applications is increasing every day. Be it about editing any image or watching your premises through camera or be it managing your ac through mobile, for every big and small task you require mobile applications.
According to a survey, the mobile app revenues generated in 2017 were 88.3 billion US dollars, and this revenue is expected to rise to 188.9 by 2020.
With so many possibilities and good fortune, mobile app companies need to have proper mobile app marketing strategies to win this cut-throat competitive market.
Best Mobile App Marketing Strategies
There are many digital marketing agencies in Australia, each of them is striving towards building marketing strategies for the promotion of mobile applications.
The marketing of mobile applications is a complex process and consumes massive time and effort. On the same hand, the mobile app marketing strategy if used properly would lead you to immense benefits.
But which strategy is right and which should be shunned, is what all matters. Here in this article, we have consolidated major mobile app marketing strategies following which will surely offer you great revenues and huge success.
Expand Your Market Base
Users always love new and latest technology in the market, try to tap your users by start marketing about your app way before your launch.
In a recent Google survey, 40% of users browse the app store for any mobile application while most of the other users search mobile apps through blogs, tutorials, or YouTube videos.
Thus, start marketing the app so that people get more curious about it and it might lead to more downloads.
Get Pre-Launch User Feedback
It is quite essential. If you want users to keep space for your app on their mobile, then you have to provide them with a product which they can use frequently, easily, and daily.
All these things could happen if you get their feedback during the development process.
Tap your targeted audience through a forum site, social media, etc. It will fill you with the insights into necessary things to involve in a market.
Blogging Won’t Harm You
One of the most useful and best ways to convey your message and information to the targeted audiences is Blogging.
Post your blogs regularly. Engage users by offering them more information about your application, let them feel how important your product is for them to smoothen their daily work.
You can also excite them by releasing teasers of your mobile app in the form of screenshots or short videos.
Post-Launch Users Feedback
Once you launch your product, it’s time for you to take the valuable user’s feedback. Establish contact with your users by providing them with your contact details so that they can directly connect with you with their experience.
Know their experience and start working on the issues if any.
Optimizing Your Marketing Strategy
Marketing is a continuous process, and when it comes to online marketing, the changes and upgrades prove as the catalyst in the promotion process.
The best way of making your mobile app reach more users goes through app store optimization. One of the latest trends in the domain of digital marketing, a properly functioned and perform app store optimization boosts your mobile app presence It also helps in enhancing its reach and augment the downloads.