Using an internet marketing blog as your primary location of commerce online is a very popular and effective way of doing business. Creating a blog for this purpose is a relatively easy and inexpensive undertaking. This in part helps to explain why using a blog for marketing on the internet has become so popular.
The uniqueness and flexibility of the blog platform offer many benefits 3 of which we are going to review right now.
The cost of purchasing a domain name and hosting a blog is the ONLY cost involved in maintaining such a site. The level of technology required is minimal therefore the need for hiring ‘tech savvy’ help is not needed. There is even a site that will host your blog and give you a free domain name thereby eliminating all costs!
If you are marketing anything to an audience it is always of great benefit to get feedback from your customers. What are you doing right or wrong and what is it they would like to see. This type of input is invaluable and can be very expensive if you pay for it like is commonly the case with large corporations. Blogs allow for interaction between you and your customer which helps you make improvements where necessary and keep your customers satisfied.
Generating traffic online can be time-consuming and sometimes difficult. What you want in particular is search engine traffic since it is both free and highly targeted. Blogs can easily rank well with search engines because they are updated more frequently than most other sites. When new content is posted on a blog search engines are notified and crawl the site to view the new post. This normally leads to an increase in the site’s ranking which in turn translates into more search engine traffic for the blog.
The assumption here is that any new content posted to a blog is properly optimized with keywords which will enable the search engine to easily locate and rank the content itself. The better a blog do in optimizing its content the higher the ranking it will receive.
An internet marketing blog offers many advantages for anyone engaged in marketing on the internet. As we have mention creating a blog is a relatively simple task that can be done in little time. The 3 benefits reviewed above are hard to overlook and can not be denied as significant assets to the online marketer. By using a blog platform as your primary site for commerce online you can capitalize on these same benefits. The result will be an increase in your promotional effectiveness and the ease of maintaining a blog platform as opposed to a traditional website.