When it comes to the topic of starting a new online business, most entrepreneurs think that trial and error is the way to go but this isn’t so. A number of experienced business people can give you details as to what went right during their venture into the world of startups, and what went horribly wrong. Based on these assessments, there are certain combinations of practices that, if done right, can result in starting a successful business. Here’s what most online business owners swear by.
Analyzing the Market
Nowadays, the market is somewhat similar across the world so it doesn’t take much time for a certain need to go global. That’s why you’ll need to look into your market for shortages before you can think of a product and assess whether it has an unfulfilled demand in the market. Scour the internet to find answers to your questions.
Have a look at common online forums like Quora and Reddit for people’s questions about the availability of a certain service and product to solve a particular problem. Look for keywords that have a high number of queries but much fewer valuable results. This will be an indication of a market that doesn’t have enough solutions.
Of course, you will have a few competitors in the field so it’s best to examine their marketing strategies and products before you start working on your own versions. This will help you create something innovative that adds more value for the consumer.
Post Good Content
Are you worried about how you’ll convince customers through an online sales call? Here’s what you need to explain so they go through with the entire process, up until the final purchase.
- Give headings that pique consumer interest
- Address the problem that your brand can solve
- Ensure your reliability by giving details of your experience and the people on your team
- Provide testimonials of happy customers
- Make a good offer
- Provide them with a guarantee so they feel reassured
- Make it a matter of urgency so they can’t refuse
- Make the sale
While walking your customer through the website, make sure that you’re focusing on their need and how you’re helping them.
Deliver a Proper Website
For a business that operates solely online, a website serves as a headquarters and you sure as heck can’t compromise on the quality of yours. Take it from online selling pros, most retail brands keep their websites fairly simple; they know that they have less than 15 seconds to capture consumer attention, which means a smaller business like your has less than 10. So remember:
- No funky colors or fonts; clear, dark fonts on white works well enough
- Make it simple to navigate to and from pages
- Grasp consumer attention on every page with interesting images and videos
- Collect e-mail addresses from visiting traffic to give updates on sales
- Shorten the number of clicks it takes to confirm a transaction; one to add card details and one to confirm
- Optimize it for mobile devices