As a freelance accountant, you may be wondering:
“Where can I network to find more clients and create more positive relationships with people in my industry (and adjoining industries)?”
These are great questions.
And in this post, we’re going to explore the top five best ways for freelance accountants to network online.
Using these tools, all you need is a computer, an internet connection, and maybe a webcam to really make the most of your networking opportunities and grow your professional circles—to the point where you’ll have plenty of clients and contacts to spare.
Let’s dive into it and make it happen.
1. Use A Freelance Site Like Upwork Or Fiverr
There are all kinds of amazing freelance sites out there, where you can create profiles, bid on jobs, showcase your talents, and just in general engage with clients in the hope of gaining more work.
Some of them include options like:
- And more
Many of these freelancing sites are a little bit of a challenge to get started with.
But once you really get the ball rolling, they can tend to pay huge dividends over time.
Upwork is one of the biggest overall freelancing platforms—but there are also several others that you may want to make use of as well.
The main thing to remember about sites like these is that you’ll tend to get out of them what you put into them.
Also, your results will tend to compound over time.
The more success you find on sites like Upwork, the more success you’ll tend to have on it in the future.
So if at first they seem like a challenge, don’t give up.
Odds are good that you can really make things happen if you stick with it.
2. Use Quora Or Reddit
Quora and Reddit are basically online internet forums where people can ask questions, engage in conversations, tell stories, and just in general provide feedback or responses to what other posters are writing.
Both Reddit and Quora are very text-based and conversational.
However, there’s a really interesting angle where both of these sites can be used to help you engage with potential clients and grow your networks.
For example, if someone posts an accountant question about their small business on Quora, you could answer the question with a very well thought out response.
Then, at the end of your response, you could just let them know that they’re free to message you if they have any additional questions.
You can also fix up your Reddit and Quora profiles to let people know that you’re a professional freelance accountant who helps small businesses.
Now, you have to be careful on these types of sites.
You can’t just spam answers and paste links into threads. That’s a quick way to get yourself banned from the threads and groups that you’ll probably want to be involved in.
However, if you conduct yourself conversationally, and if you invest some time into truly helping these respective communities and the people within them, then there’s a great chance that you’ll actually develop a reputation for being the type of person who can answer these types of questions.
And thus, this could potentially lead you to gaining better contacts, expanding your circles—and yes, even bringing on new clients.
3. Utilize Social Media (Like Facebook Or Instagram)
There are obviously many opportunities within which social media can play a pivotal role in helping you to expand your network as a freelance account.
- You could join Facebook groups and help small businesses answer challenging accounting questions.
- You could post helpful content to your LinkedIn to help small business owners with taxes.
- You could post commonly asked questions to your Twitter, and then post infographics filled with solutions.
- You could make TikTok videos of commonly asked CPA questions for businesses, and then post the answers to help your viewers.
There are all kinds of creative avenues where freelance accountants can leverage social media for immense networking benefits.
Of course, the key here is to just get started—and to keep learning about social media marketing as you go.
The more you learn, the better you get at it—and the more time you invest in it, the better off the payout will be.
4. Host Or Attend Virtual Meetups On Meetup.com
Meetup is most well known as a place where you can find local groups to meet-up with in person.
However, it’s also true that Meetup is a place where you can find virtual events on a wide variety of different topics, and for a wide variety of different groups.
And some of these events definitely fall into the business networking category.
As a CPA, you could bring a ton of value to these networking meetings, get to know people, make people aware of your business, and just in general expand your circles.
This is another powerful possibility that really only requires a computer, an internet connection, and a webcam to utilize.
5. Create And Publish Free Content To Help Potential Clients
If you really want to invest long term in your business, then it may be in your best interest to start publishing content on your own blog, YouTube channel, or even in your own podcast.
This is called content marketing.
You can create in-depth how-tos, guides, or essays on how to do specific things that your customers may be interested in doing.
You can then optimize these guides, posts, or episodes so that they’re easier to find with online search.
And then, you just keep creating valuable content as your traffic increases.
The more you publish and the more consistent you are with it, the more traffic you’ll end up building up.
Eventually, this could turn into a never-ending business contact generation machine.
This is probably one of the most powerful ways to build your network as a freelancer.
You can literally do it all for free!
There you have it.
Five methods that freelance accountants can use to network online.
Armed with this information, you’re ready to get out there and network like crazy.
All that’s left now is to get it done.
We believe in you.
Now go earn your fortune and make your business a massive success.