Selecting the right influencer decides your marketing campaign’s fate. Along with using the best influencer marketing platform for brands, you also need to have a solid strategy to choose the influencer that matters. But most brands consider any influencer based on the size of his follower base. It’s an old-school tactic that just doesn’t work now. You have to dig deeper than earlier days and prepare a set of pointers that your influencer must satisfy in order to be a good fit for your company’s success.
Let’s find out the criteria on which you should select an influencer for your brand that could actually hit the right note:
1. Prefer an Influencer in Your Niche
Choosing an influencer that doesn’t operate in your niche usually backfires. To make the right fit, you need to find out an influencer that operates in your niche. It’s the key to the right influencer marketing strategy. Having a similar niche ensures that your content gets shared among your ideal audiences to achieve great results.
2. Prefer the One With High Engagement Rates
It’s not just about the size of the follower base an influencer has got but his engagement rate. It’s crucial to calculate the engagement rate of the potential influencer you are considering for your brand before you finalize him. To choose the perfect influencer, check his average engagement rate. The idea is to get the right influencer that could really spark engagements with your audiences.
3. Choose the One Who Operates in Your Demographics
If you want to target local audiences, it’s better to consider a local influencer that operates in the same demographics. Choosing an influencer with more global audiences won’t meet your marketing goals. Find someone who actively operates in your region and have followers in the segment and demographics you are looking for.
4. Consider the One Who Meets Your Brand’s Voice
Investing in an influencer that doesn’t meet your brand’s voice and goals won’t help you. For instance, if your brand operates a vegan restaurant, considering an influencer who actively promotes non-vegetarian food through his posts would ruin your marketing efforts. You must reach out to an influencer who is vegan and it reflects from his social media posts.
5. Measure His Previous Performance Results
Don’t just believe in an influencer with your eyes closed when he brags about his performance. Take a look at the performance statistics of his past campaigns. Just analyzing one campaign won’t give you a clear picture of his abilities. Prefer an overall picture of his performance metrics by going through a couple of his past projects. It will help you conclude if he is the right fit to proceed with your influencer marketing or not.
Choosing the right influencer comes with a set of tasks that you have to do if you really want to get the best influencer working for you. Choosing the best influencer marketing platform for brands is just the half job done. You need to get the right influencer too to make your campaign reach the height of success. Follow these tips to get the influencer who could really help you achieve your marketing goals.