Effective email marketing has developed as the wants, needs and actions of customers have changed. In the early days of email communication, many companies abused it by continuously sending irrelevant emails to their consumer base, expecting that someone would purchase something. Then, problems with spam made it difficult for companies to use email as a legitimate marketing strategy.
The advancement the digital environment combined with more professional and effective email marketing procedures has now helped to bring email marketing to the top of the marketing agenda. Recent research indicates that over 65% of marketers worldwide now rate effective email marketing campaigns as best online marketing technique.
These five tips on how to do email marketing will help you to create an effective email marketing campaign for your business, giving it the marketing push that it needs to be more successful.
1. Have A Clear Message.
Effective email marketing communicates your message as quickly and concisely as possible. You have to be very clear about how your product or service will benefit them. Remember that people don’t want to read long boring emails that are not relevant to them. If you get your benefits across quickly, you will keep the attention of your readers for both current and future emails.
2. Give Your Audience a Reason to Read.
Your audience have to want to read what you have to say and so your email must have an engaging subject line. Your subject line is like the headline of an advertisement. You may possibly have the best email ever written, but if your subject line does not catch the attention of the reader, it will not even get opened. Do not ever send an email without a subject line as it will most likely get deleted as soon as it arrives in the recipients inbox.
3. Know Your Audience.
Building a relationship with the people on your database, or list, is key to effective email marketing. You need to have an understanding of your audience so that you can communicate to them at their level. It is easier to connect with them with people when you know more about them. Your audience have to like, trust and respect your thoughts and opinions before they will look at buying from you.
4. You Need A Call To Action.
One of the most common errors made in email marketing is not telling the reader what you want them to do next. Do you want them to click on a link, ask for a sample, set up an appointment, purchase a product or service etc? Your reader needs to understand what you want them to do, or else they will most likely do nothing at all.
5. Use An Autoresponder.
Effective email marketing for any business comes from using an autoresponder. An autoresponder can capture the email information of your prospects and send information back to them immediately, regardless of where the customer is located or what time of the day it is. It can handle multiple customer lists and send out different messages, keeping track of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent.