One would think that every business on planet earth has a Facebook business page… right?… Especially since according to Facebook there are over 2.5 billion monthly users. Some find it hard to believe that Facebook is still the largest social media network worldwide.
More arm twisting. As of June 2018, 55.1% of the world’s population has internet access. So, your growth on Facebook is immeasurable. The future is even brighter because more people are gaining access daily who will soon join the Facebook Platform.
A 2017 study found that 57% of consumers say that social media influences their shopping decisions. Out of that 57%, 44% said that Facebook of all social media platforms was most influential.
The stats and data are straggling based on current and future digital trends, if you’re trying to promote your local business, increase brand awareness, generate leads, or increase online sales you can’t afford NOT to grow a following of raving fans… and it’s FREE!!!
Continue to follow along because we are going to share 3 Facebook marketing strategies you should employ right out of the gate. You can do this even If you’re a complete non-techie. And if the sound of the word “The Facebook” as my mother-in-law calls it, (she’s 91 years young), or any type of digital or social media marketing scares you to death, these simple Facebook marketing tactics are especially for you.
Let’s Get Started!
Step#1. Ascertain your vanity URL: A vanity URL is like a vanity license plate. It’s an easy way for others to know you are within a quick glance. Once your Facebook business page is published you can request your vanity URL. There is one criterion. You will need 25 likes to qualify.
Getting those 25 likes should be easy if you start inviting your friends and family to your page. Gaining your vanity URL will give you a page URL that looks like this. Once you have your Facebook Business Page URL (vanity) add it to all your marketing material. Your goal is to grow your followers and fans.
Step #2. Pin Your Post: Pin your best post or pin your welcome page. This means you can make one of your posts static. That way every person who visits your page will see the same first post. It’s simple. Once you create a post, right-click on the post, there you will see your options. Click on pin post and you’re set.
Step#3: Post relevant, timely information. So now you will want to start building your brand by posting relevant information. You can post images, posters, inspiration, or engaging content. But remember images and videos are viewed many more times than content. Today is the era of entertainment.
Additionally, experts recommend posting at least 1-2- pieces of content daily. Try to upload enough content to keep your page from looking vacant, abandon, or empty. No one wants to be the first person at the party.
Lastly, make certain your content, photos, and images are fun, informative, and engaging. Share the best information possible. Be helpful, informative, answer questions, and openly address criticism.